Despite the marketing industry’s continued digitization, human connections have arguably never been more important. Today’s consumers have developed a fresh desire for personal value and organic interaction — perhaps a reactionary mentality as the world shifts...
As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...
The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
As the popularity surrounding online shopping grew, analysts nervously predicted the end of retail as we know it. The end never came. Then, as influencer culture blew up and direct-to-consumer brands started trending, analysts once again touted it as the end times. In...
YouTube is not just a platform for video sharing, but a space in which people from all over the world can come together virtually and engage with content from outside their corresponding geographic, generational, and individual backgrounds. It is more than just a...
