Changing Perspectives on Youtube as a Marketing Asset

Changing Perspectives on Youtube as a Marketing Asset

As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...
Using Youtube’s Demographic Data to Your Benefit

Using Youtube’s Demographic Data to Your Benefit

The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
Boosting In-Store Sales With Online Content

Boosting In-Store Sales With Online Content

As the popularity surrounding online shopping grew, analysts nervously predicted the end of retail as we know it. The end never came. Then, as influencer culture blew up and direct-to-consumer brands started trending, analysts once again touted it as the end times. In...
Three YouTube Moments that Enraptured the World

Three YouTube Moments that Enraptured the World

YouTube is not just a platform for video sharing, but a space in which people from all over the world can come together virtually and engage with content from outside their corresponding geographic, generational, and individual backgrounds. It is more than just a...