The foundation of any relationship is trust. This is set of atomic bonds that unites friends, loved ones, coworkers, and even brands and customers. Trust—along with its cousin, authenticity—is increasingly the coin of the realm for modern marketing as customers...
Something is rotting in the state of marketing—at least, that’s what large segments of the public think. Studies have revealed that only 4% of Americans believe the marketing industry acts with integrity, which suggests that the other 96% wouldn’t trust a marketer as...
