The ongoing coronavirus threat has impacted countless industries — some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...
As augmented reality (AR) grows into a technological norm, numerous industries and institutions have implemented it to create new user experiences — from in-depth educational courses to advanced video game experiences — and digital marketing is, perhaps,...
Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...
