Video Remains a Powerful Asset to Both Businesses and Consumers

Video Remains a Powerful Asset to Both Businesses and Consumers

Whether it is employed to enhance an ad campaign or kickstart an otherwise stagnant personal brand, video content remains an undeniable and multifaceted source of power within the digital landscape. Unsurprisingly, video content is especially prominent in the retail...

How YouTube Helps Put Auto Shoppers in the Driver’s’ Seat

Despite the pervasiveness of the auto industry, analysts predict a 2018 vehicle sales drop compared to 2017. While the statistics prove concerning, auto manufacturers and dealers acknowledge this prediction and are finding ways to combat it by investing marketing...