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The Thought that Counts: What “Thoughtful Shoppers” Want—and Need—from Brands

The Thought that Counts: What “Thoughtful Shoppers” Want—and Need—from Brands

When it comes to holiday gift-giving, some prefer to get personal. They aren’t satisfied with checking off a list of requests, or going the gift card route. Driven by the thrill of the search and the pleasure of success, these shoppers will stop at nothing to find the...

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