Whether it is employed to enhance an ad campaign or kickstart an otherwise stagnant personal brand, video content remains an undeniable and multifaceted source of power within the digital landscape. Unsurprisingly, video content is especially prominent in the retail...
Today’s consumers navigate a market filled with options. Smart ads track their habits and respond with bargains by the bushel. For years, customer choice has been touted by marketers as a supreme virtue, but when the possibilities approach endless, buyers’ ability to...
For many retailers, Cyber Monday 2018 was a record success; online sales surged 19% over last year, peaking at $7.9 billion. This massive spike seems to underscore buyers’ enthusiasm for the bargains that have become synonymous with holiday shopping. It’s the season...
The vision of robots rolling through store aisles politely assisting customers might seem more compatible with reality than ever, particularly now that we can build bots capable of solving tasks organically. But the truth is that many shoppers, if not most, aren’t...
