Changing Perspectives on Youtube as a Marketing Asset

Changing Perspectives on Youtube as a Marketing Asset

As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...
Machine Learning Does Not Spell the End of Marketing Creativity

Machine Learning Does Not Spell the End of Marketing Creativity

Autonomous technology has been polarizing throughout the 2010s. This phenomenon typically stems from fears like the threat of human job dissolution and the possibility of machine error, but while these broader anxieties are beginning to be dispelled by increased...