Start the Presses: The Power of Earned Media in Marketing

Start the Presses: The Power of Earned Media in Marketing

The foundation of any relationship is trust. This is set of atomic bonds that unites friends, loved ones, coworkers, and even brands and customers. Trust—along with its cousin, authenticity—is increasingly the coin of the realm for modern marketing as customers...

A Look Inside the Millennial Mind

As online companies continue to become more prominent players in the retail industry, brands have to develop innovative approaches and strategies in order to differentiate themselves from the larger competition. Fortunately, with more consumer data available,...