Loyalty - Torrence Boone

Brand Loyalty Deconstructed: How Consumers Make Decisions About What and What Not to Buy

Over the years, the landscape of brand loyalty has shifted. Consumers’ alliances with their preferred brands have begun to wane, and instead, shoppers have started to search for the perfect product through research. As a result, brand loyalty plays less of a role in...

Brand Loyalty Deconstructed: How Consumers Make Decisions About What and What Not to Buy

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