The Coronavirus’s Unexpected Impact on Digital Marketing

The Coronavirus’s Unexpected Impact on Digital Marketing

The ongoing coronavirus threat has impacted countless industries — some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...
Video Remains a Powerful Asset to Both Businesses and Consumers

Video Remains a Powerful Asset to Both Businesses and Consumers

Whether it is employed to enhance an ad campaign or kickstart an otherwise stagnant personal brand, video content remains an undeniable and multifaceted source of power within the digital landscape. Unsurprisingly, video content is especially prominent in the retail...