The Coronavirus’s Unexpected Impact on Digital Marketing

The Coronavirus’s Unexpected Impact on Digital Marketing

The ongoing coronavirus threat has impacted countless industries — some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...
Changing Perspectives on Youtube as a Marketing Asset

Changing Perspectives on Youtube as a Marketing Asset

As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...
Machine Learning Does Not Spell the End of Marketing Creativity

Machine Learning Does Not Spell the End of Marketing Creativity

Autonomous technology has been polarizing throughout the 2010s. This phenomenon typically stems from fears like the threat of human job dissolution and the possibility of machine error, but while these broader anxieties are beginning to be dispelled by increased...
Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google’s NYC Learning Center had a big year in 2019, creating numerous opportunities for those wishing to hone their digital abilities. The platform’s suite of workshops aided communities ranging from students and small businesses to veterans and educators...