As augmented reality (AR) grows into a technological norm, numerous industries and institutions have implemented it to create new user experiences — from in-depth educational courses to advanced video game experiences — and digital marketing is, perhaps,...
More than ever, consumers have fixed their gaze on digital media. This is a fact no industry can ignore: least of all one that earns its keep by gauging consumers’ attitudes and impulses. Where lasting media trends go, agency firms are quick to follow, and 2017 was a...
