As Google marketing techniques evolve to meet the demands of an ever-changing audience, US LatinX audiences have emerged as a prominent demographic and critical growth segment for marketers. Today, this demographic is made up of over 60 million people in the US (with...
The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
