As digital marketing becomes increasingly widespread and sophisticated, the online gaming community has emerged as a new frontier for engagement. A variety of gaming mediums and structures have, in themselves, opened a variety of new advertising doors for such...
Whether it is employed to enhance an ad campaign or kickstart an otherwise stagnant personal brand, video content remains an undeniable and multifaceted source of power within the digital landscape. Unsurprisingly, video content is especially prominent in the retail...
Today’s consumers navigate a market filled with options. Smart ads track their habits and respond with bargains by the bushel. For years, customer choice has been touted by marketers as a supreme virtue, but when the possibilities approach endless, buyers’ ability to...
The consumer packaged goods (CPG) is an expansive industry, predicted to reach $721.8 billion in sales by 2020. With the volume of sales anticipated, it’s no surprise that the industry has become quite competitive. This competition, along with fluctuating marketing...
Despite the pervasiveness of the auto industry, analysts predict a 2018 vehicle sales drop compared to 2017. While the statistics prove concerning, auto manufacturers and dealers acknowledge this prediction and are finding ways to combat it by investing marketing...
