Following the tragic killing of George Floyd — and the subsequent protests taking place across the United States and abroad — the world has seen a passionate and dedicated call for police reform and systemic change. Police de-escalation measures to this...
With no peak currently in sight, the coronavirus pandemic is already destined to go down as one of the worst economic crises in history. I recently explored how the pandemic, even in its earlier stages, has uprooted and redefined the marketing industry — from...
Agencies are no strangers to disruption. Recent years have unleashed a practically-unending seismic event for the industry, from changing consumers tastes, demographics, and innovative new technologies. The latest wave of change to face agencies continues an...
More 18-34 year olds in the US watch YouTube than any other cable network, fueling the billion hours of content watched on the platform every day. It’s no surprise that noted cord-cutters like Millennials and Gen Z prefer YouTube to more traditional viewing options,...
Today’s consumers navigate a market filled with options. Smart ads track their habits and respond with bargains by the bushel. For years, customer choice has been touted by marketers as a supreme virtue, but when the possibilities approach endless, buyers’ ability to...
