No medium offer marketers the ability to seamlessly blend advertising and entertainment quite like video. But while a viral video can attract a massive viewership, drawing eyes to ads doesn’t necessarily prompt potential customers to engage any deeper. When it’s done...
Countless brands have embraced the philosophy of “less is more” by exploring the six-second ad format. At their best, these ads are able to convey powerful messages in little more than the blink of an eye. Despite their potential, however, mastering the art of the...
