Machine Learning Does Not Spell the End of Marketing Creativity

Machine Learning Does Not Spell the End of Marketing Creativity

Autonomous technology has been polarizing throughout the 2010s. This phenomenon typically stems from fears like the threat of human job dissolution and the possibility of machine error, but while these broader anxieties are beginning to be dispelled by increased...

Today’s Forecast? 100% Chance of AI-Enabled Weather Insights

As new technology platforms emerge, data has become more accessible and easily interpreted. These advancements in technology and artificial intelligence have the potential to affect consumers’ daily lives, and marketers have begun to take notice of this prospect. Just...

To Bot or Not? How Retailers are Incorporating AI into Their Stores

The vision of robots rolling through store aisles politely assisting customers might seem more compatible with reality than ever, particularly now that we can build bots capable of solving tasks organically. But the truth is that many shoppers, if not most, aren’t...