Dissecting Ad Personalization in 2020 Digital Marketing

Dissecting Ad Personalization in 2020 Digital Marketing

Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...
Using Youtube’s Demographic Data to Your Benefit

Using Youtube’s Demographic Data to Your Benefit

The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
Bring It In: Brands Increasingly Insource Marketing

Bring It In: Brands Increasingly Insource Marketing

Agencies are no strangers to disruption. Recent years have unleashed a practically-unending seismic event for the industry, from changing consumers tastes, demographics, and innovative new technologies. The latest wave of change to face agencies continues an...