As augmented reality (AR) grows into a technological norm, numerous industries and institutions have implemented it to create new user experiences — from in-depth educational courses to advanced video game experiences — and digital marketing is, perhaps,...
Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...
The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
Agencies are no strangers to disruption. Recent years have unleashed a practically-unending seismic event for the industry, from changing consumers tastes, demographics, and innovative new technologies. The latest wave of change to face agencies continues an...
An invisible, imperceptible wave of change is thundering across the globe, and by the time it completes its journey, 5G technology will have transformed the world. The next phase in the evolution of mobile communications, 5G networks will render internet speeds up to...
