by torrenceboone | Dec 4, 2018 | Blog |
Today’s consumers navigate a market filled with options. Smart ads track their habits and respond with bargains by the bushel. For years, customer choice has been touted by marketers as a supreme virtue, but when the possibilities approach endless, buyers’ ability to...
by torrenceboone | Nov 30, 2018 | Blog |
For many retailers, Cyber Monday 2018 was a record success; online sales surged 19% over last year, peaking at $7.9 billion. This massive spike seems to underscore buyers’ enthusiasm for the bargains that have become synonymous with holiday shopping. It’s the season...
by torrenceboone | Nov 16, 2018 | Blog |
For CMOs directing the world’s most visible brands, 2018 has been something like an earthquake. Industry leaders in finance, tech, retail and more have experienced a remarkably high rate of CMO turnover this year, according to research by Spencer Stuart. The ground...
by torrenceboone | Oct 30, 2018 | Blog |
The consumer packaged goods (CPG) is an expansive industry, predicted to reach $721.8 billion in sales by 2020. With the volume of sales anticipated, it’s no surprise that the industry has become quite competitive. This competition, along with fluctuating marketing...
by torrenceboone | Oct 16, 2018 | Blog |
Despite the pervasiveness of the auto industry, analysts predict a 2018 vehicle sales drop compared to 2017. While the statistics prove concerning, auto manufacturers and dealers acknowledge this prediction and are finding ways to combat it by investing marketing...
