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Empathy: The Secret Ingredient for Incredible Marketing

All advertising stakes its success on one central ingredient. Without this essential touch, even the most clever copy, striking visuals and strategic ad placement will inevitably fall short. Like butter in a tasty recipe, empathy is the flavor that accents every...

The Age of Digital: A Review of the Agency World in 2017

More than ever, consumers have fixed their gaze on digital media. This is a fact no industry can ignore: least of all one that earns its keep by gauging consumers’ attitudes and impulses. Where lasting media trends go, agency firms are quick to follow, and 2017 was a...