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“How to improve your measurement strategy to increase reach and results”

by Torrence Boone | Sep 18, 2020 | Blog

The following is an excerpt from an article originally published on LinkedIn. For the full article, click here.  When I entered the digital media world over 20 years ago, I remember pitching skeptical clients around the promise of truly accountable marketing. It was...
Marketing for Online Gaming Audiences: Crucial Takeaways

Marketing for Online Gaming Audiences: Crucial Takeaways

by Torrence Boone | Jul 13, 2020 | Blog

As digital marketing becomes increasingly widespread and sophisticated, the online gaming community has emerged as a new frontier for engagement. A variety of gaming mediums and structures have, in themselves, opened a variety of new advertising doors for such...
Avoiding Exploitation: Marketing with Proactive Empathy Amidst the George Floyd Protests

Avoiding Exploitation: Marketing with Proactive Empathy Amidst the George Floyd Protests

by Torrence Boone | Jul 13, 2020 | Blog

Following the tragic killing of George Floyd — and the subsequent protests taking place across the United States and abroad — the world has seen a passionate and dedicated call for police reform and systemic change. Police de-escalation measures to this...
Three Small Changes that Yield Big Results in Marketing

Three Small Changes that Yield Big Results in Marketing

by Torrence Boone | Apr 15, 2020 | Blog

“Less is more” is usually not a go-to mentality in marketing — especially when the industry has grown to serve an audience expecting quick, high quality, organic content that is both engaging  and, in many cases, reflective of their interests and priorities. ...
Advertising Advocacy: How Brands are Helping During the Coronavirus

Advertising Advocacy: How Brands are Helping During the Coronavirus

by Torrence Boone | Apr 14, 2020 | Blog

With no peak currently in sight, the coronavirus pandemic is already destined to go down as one of the worst economic crises in history. I recently explored how the pandemic, even in its earlier stages, has uprooted and redefined the marketing industry — from...
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  • “How to improve your measurement strategy to increase reach and results”
  • Marketing for Online Gaming Audiences: Crucial Takeaways
  • Avoiding Exploitation: Marketing with Proactive Empathy Amidst the George Floyd Protests
  • Three Small Changes that Yield Big Results in Marketing
  • Advertising Advocacy: How Brands are Helping During the Coronavirus

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  • World's largest advertising companies put aside their differences for the Common Future

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