by torrenceboone | Jul 17, 2018 | Blog |
The vision of robots rolling through store aisles politely assisting customers might seem more compatible with reality than ever, particularly now that we can build bots capable of solving tasks organically. But the truth is that many shoppers, if not most, aren’t...
by torrenceboone | Jun 22, 2018 | Blog |
No medium offer marketers the ability to seamlessly blend advertising and entertainment quite like video. But while a viral video can attract a massive viewership, drawing eyes to ads doesn’t necessarily prompt potential customers to engage any deeper. When it’s done...
by torrenceboone | May 15, 2018 | Blog |
All advertising stakes its success on one central ingredient. Without this essential touch, even the most clever copy, striking visuals and strategic ad placement will inevitably fall short. Like butter in a tasty recipe, empathy is the flavor that accents every...
by torrenceboone | Apr 18, 2018 | Blog |
More than ever, consumers have fixed their gaze on digital media. This is a fact no industry can ignore: least of all one that earns its keep by gauging consumers’ attitudes and impulses. Where lasting media trends go, agency firms are quick to follow, and 2017 was a...
by torrenceboone | Mar 29, 2018 | Blog |
Although many of us fill our calendars to capacity, inevitably, idle moments find a way to creep into our days. They might surface while we’re commuting to the office, sitting in a lobby, or waiting in line. Before the advent of smartphones, these moments would have...
