The following is an excerpt from an article originally published on LinkedIn. For the full article, click here. When I entered the digital media world over 20 years ago, I remember pitching skeptical clients around the promise of truly accountable marketing. It was...
As digital marketing becomes increasingly widespread and sophisticated, the online gaming community has emerged as a new frontier for engagement. A variety of gaming mediums and structures have, in themselves, opened a variety of new advertising doors for such...
Following the tragic killing of George Floyd — and the subsequent protests taking place across the United States and abroad — the world has seen a passionate and dedicated call for police reform and systemic change. Police de-escalation measures to this...
“Less is more” is usually not a go-to mentality in marketing — especially when the industry has grown to serve an audience expecting quick, high quality, organic content that is both engaging and, in many cases, reflective of their interests and priorities. ...
With no peak currently in sight, the coronavirus pandemic is already destined to go down as one of the worst economic crises in history. I recently explored how the pandemic, even in its earlier stages, has uprooted and redefined the marketing industry — from...
