by torrenceboone | Mar 12, 2018 | Blog |
You probably arrived at this particular webpage by clicking it, either with the help of a mouse or a tap of your finger. The act of clicking is now so commonplace that it’s become second nature, but soon, even this most basic gesture will become obsolete. In the...
by torrenceboone | Feb 11, 2018 | Blog |
In an age when consumers have no shortage of media channels and content options available to them, it’s critical that brands do more than simply contribute to the clamor and instead offer unique, personalized experiences. Apps can provide this type of consumer...
by torrenceboone | Jan 11, 2018 | Blog |
Countless brands have embraced the philosophy of “less is more” by exploring the six-second ad format. At their best, these ads are able to convey powerful messages in little more than the blink of an eye. Despite their potential, however, mastering the art of the...
by torrenceboone | Dec 22, 2017 | Blog |
The purchase of any new product, from a new shirt to a mattress to a car, is always a gamble. As consumers, we want to know if the product we’ve found will suit our needs—and, more importantly, if we’ll enjoy it—so we consult reviews in order to make our purchase more...
by torrenceboone | Nov 16, 2017 | Blog |
Media—including marketing and advertising initiatives—has the power to shape how we see ourselves and the world around us. As a result, ads can uplift audiences and make them feel empowered by the particular message a brand or product hopes to convey. Julep Beauty is...
