The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
As the popularity surrounding online shopping grew, analysts nervously predicted the end of retail as we know it. The end never came. Then, as influencer culture blew up and direct-to-consumer brands started trending, analysts once again touted it as the end times. In...
