Whether it is employed to enhance an ad campaign or kickstart an otherwise stagnant personal brand, video content remains an undeniable and multifaceted source of power within the digital landscape. Unsurprisingly, video content is especially prominent in the retail...
The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
As the popularity surrounding online shopping grew, analysts nervously predicted the end of retail as we know it. The end never came. Then, as influencer culture blew up and direct-to-consumer brands started trending, analysts once again touted it as the end times. In...
