As new technology platforms emerge, data has become more accessible and easily interpreted. These advancements in technology and artificial intelligence have the potential to affect consumers’ daily lives, and marketers have begun to take notice of this prospect. Just...
No medium offer marketers the ability to seamlessly blend advertising and entertainment quite like video. But while a viral video can attract a massive viewership, drawing eyes to ads doesn’t necessarily prompt potential customers to engage any deeper. When it’s done...
