Blog
Changing Perspectives on Youtube as a Marketing Asset
As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...
Machine Learning Does Not Spell the End of Marketing Creativity
Autonomous technology has been polarizing throughout the 2010s. This phenomenon typically stems from fears like the threat of human job dissolution and the possibility of machine error, but while these broader anxieties are beginning to be dispelled by increased...
Revisiting Key Trends in Google Adwords from 2019
As the past decade fades, Google now stands at the forefront of technological innovation and growth, becoming a multifaceted tool benefiting corporate entities and casual individual users alike. Arguably, there are few better examples of this fact than Google’s...
Targeting US LatinX Audiences: An Increasingly Crucial Factor in 2020 Marketing
As Google marketing techniques evolve to meet the demands of an ever-changing audience, US LatinX audiences have emerged as a prominent demographic and critical growth segment for marketers. Today, this demographic is made up of over 60 million people in the US (with...
Grow with Google: How it Can Lead to Stronger Ads in 2020
Grow with Google’s NYC Learning Center had a big year in 2019, creating numerous opportunities for those wishing to hone their digital abilities. The platform’s suite of workshops aided communities ranging from students and small businesses to veterans and educators...
Video Remains a Powerful Asset to Both Businesses and Consumers
Whether it is employed to enhance an ad campaign or kickstart an otherwise stagnant personal brand, video content remains an undeniable and multifaceted source of power within the digital landscape. Unsurprisingly, video content is especially prominent in the retail...
Optimizing Ads for Vocal Searching in 2019-20
As the digital landscape continues to evolve at a staggering rate, user behaviors and demands have shifted to emphasize new forms of convenience — especially related to product- and service-based search queries, which, in recent years, have become increasingly...
Mindfulness and Travel: My Trip to Bhutan
Recently, I spent several days in the Kingdom of Bhutan. I chose to visit this country because I love the mountains and have always wanted to experience the Himalayas. Bhutan is also a deeply spiritual place with a long Buddhist history. Perhaps most famously, the...
Using Youtube’s Demographic Data to Your Benefit
The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...
Bolster Your Bandwidth: How Mobile Speed Can Impact Business Growth
As technology rapidly improves, our expectations for these improvements rise accordingly. As consumers of mobile online content, whether we’re browsing social media or shopping for a gift, we expect fast load times and ease of use from the sites we frequent. While we...