Show Us Your Wall PROVINCETOWN, Mass. – It’s tempting to slap an analog-versus-digital, “opposites attract” label on Ted Chapin and his husband, Torrence Boone. After all, Mr. Chapin, a retired architect, has painstakingly assembled a series of hand-held sculptures from vintage typewriter parts, while Mr. Boone, Google’s vice president for global agency sales and services, is more focused on analytics and artificial intelligence.
Discover the industry issues Google sees heading into the Cannes Lions Festival, and how that’s shaping the conversations we will foster at the event.
World’s Top Advertising Groups Come Together with Google to Mobilize Gen Z Around the Sustainable Development Goals
The Common Ground alliance, in partnership with Google, today announced the launch of “The Common Future Project,” a first-of-its-kind initiative aimed at driving widespread awareness and action among young people in support of the Sustainable Development Goals (SDGs) adopted at the United Nations in 2015.
Eight years ago, we were at a very early stage of our partnerships with ad agencies. I describe the brief back then as ‘go and make friends’ (Laughs). There was a lack of understanding on both sides.
Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google
As marketing gets increasingly defined by technology, there are constant attempts being made to devise more innovative technological solutions to accelerate business growth. During a recent event in the capital, Google shared insights into new consumer expectations and the way to address it.
Torrence Boone is vice president of global agency sales and services at Google. He leads Google’s strategies worldwide in marketing and advertising. He’s coming to Syracuse from Silicon Valley to speak Nov. 19 at the annual 100 Black Men fund-raising banquet.
To help the United Nations tackle issues like poverty, climate change and inequality, the six largest advertising holding companies in the world along with independent advertising agency Wieden+Kennedy have joined forces. They will be lending personnel and expertise to develop a campaign to confront some of the world’s biggest problems.
In the past 50 years, A Better Chance has provided high-quality educational opportunities for over 15,000 students that would not have been able to afford or have access to them otherwise. They do this by recruiting, placing, and providing financial and educational support for students to attend, currently, 350 of the country’s top secondary institutions across the country.
Steve Barrett, editor-in-chief of PRWeek US, interviews Torrence Boone, Google’s MD of agency relationships, at Cannes Lions 2015. Have you registered with us yet? Register now to enjoy more articles and free email bulletins Already registered?
Boone says the search engine’s relationship with agencies has changed dramatically. “Right now our dialogue is all about the marketing context five years from now,” he adds. He doesn’t shy away from the tough questions either and talks openly about the company’s future and the growing dominance of Facebook.