Changing Perspectives on Youtube as a Marketing Asset

Changing Perspectives on Youtube as a Marketing Asset

As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...
Start the Presses: The Power of Earned Media in Marketing

Start the Presses: The Power of Earned Media in Marketing

The foundation of any relationship is trust. This is set of atomic bonds that unites friends, loved ones, coworkers, and even brands and customers. Trust—along with its cousin, authenticity—is increasingly the coin of the realm for modern marketing as customers...

How YouTube Helps Put Auto Shoppers in the Driver’s’ Seat

Despite the pervasiveness of the auto industry, analysts predict a 2018 vehicle sales drop compared to 2017. While the statistics prove concerning, auto manufacturers and dealers acknowledge this prediction and are finding ways to combat it by investing marketing...

More Than a Call to Action: The Power of Actionable Video Marketing

No medium offer marketers the ability to seamlessly blend advertising and entertainment quite like video. But while a viral video can attract a massive viewership, drawing eyes to ads doesn’t necessarily prompt potential customers to engage any deeper. When it’s done...