Diversity is a highly important variable for any collaborative work environment; it leads to stronger ideas, fresh perspectives, and more inclusive cultural values. Naturally, in digital marketing — a sector dependent on these dynamics — diversity can be a...
The ongoing coronavirus threat has impacted countless industries — some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...
As augmented reality (AR) grows into a technological norm, numerous industries and institutions have implemented it to create new user experiences — from in-depth educational courses to advanced video game experiences — and digital marketing is, perhaps,...
Despite the marketing industry’s continued digitization, human connections have arguably never been more important. Today’s consumers have developed a fresh desire for personal value and organic interaction — perhaps a reactionary mentality as the world shifts...
Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...
