The Coronavirus’s Unexpected Impact on Digital Marketing

The Coronavirus’s Unexpected Impact on Digital Marketing

The ongoing coronavirus threat has impacted countless industries — some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...
Dissecting Ad Personalization in 2020 Digital Marketing

Dissecting Ad Personalization in 2020 Digital Marketing

Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...
Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google’s NYC Learning Center had a big year in 2019, creating numerous opportunities for those wishing to hone their digital abilities. The platform’s suite of workshops aided communities ranging from students and small businesses to veterans and educators...
Using Youtube’s Demographic Data to Your Benefit

Using Youtube’s Demographic Data to Your Benefit

The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...