Blog

Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google’s NYC Learning Center had a big year in 2019, creating numerous opportunities for those wishing to hone their digital abilities. The platform’s suite of workshops aided communities ranging from students and small businesses to veterans and educators...

Optimizing Ads for Vocal Searching in 2019-20

Optimizing Ads for Vocal Searching in 2019-20

As the digital landscape continues to evolve at a staggering rate, user behaviors and demands have shifted to emphasize new forms of convenience — especially related to product- and service-based search queries, which, in recent years, have become increasingly...

Mindfulness and Travel: My Trip to Bhutan

Recently, I spent several days in the Kingdom of Bhutan. I chose to visit this country because I love the mountains and have always wanted to experience the Himalayas. Bhutan is also a deeply spiritual place with a long Buddhist history. Perhaps most famously, the...

Using Youtube’s Demographic Data to Your Benefit

Using Youtube’s Demographic Data to Your Benefit

The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...

Boosting In-Store Sales With Online Content

Boosting In-Store Sales With Online Content

As the popularity surrounding online shopping grew, analysts nervously predicted the end of retail as we know it. The end never came. Then, as influencer culture blew up and direct-to-consumer brands started trending, analysts once again touted it as the end times. In...

Three YouTube Moments that Enraptured the World

Three YouTube Moments that Enraptured the World

YouTube is not just a platform for video sharing, but a space in which people from all over the world can come together virtually and engage with content from outside their corresponding geographic, generational, and individual backgrounds. It is more than just a...

Bring It In: Brands Increasingly Insource Marketing

Bring It In: Brands Increasingly Insource Marketing

Agencies are no strangers to disruption. Recent years have unleashed a practically-unending seismic event for the industry, from changing consumers tastes, demographics, and innovative new technologies. The latest wave of change to face agencies continues an...