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Changing Perspectives on Youtube as a Marketing Asset

Changing Perspectives on Youtube as a Marketing Asset

As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...

Revisiting Key Trends in Google Adwords from 2019

Revisiting Key Trends in Google Adwords from 2019

As the past decade fades, Google now stands at the forefront of technological innovation and growth, becoming a multifaceted tool benefiting corporate entities and casual individual users alike. Arguably, there are few better examples of this fact than Google’s...

Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google: How it Can Lead to Stronger Ads in 2020

Grow with Google’s NYC Learning Center had a big year in 2019, creating numerous opportunities for those wishing to hone their digital abilities. The platform’s suite of workshops aided communities ranging from students and small businesses to veterans and educators...

Optimizing Ads for Vocal Searching in 2019-20

Optimizing Ads for Vocal Searching in 2019-20

As the digital landscape continues to evolve at a staggering rate, user behaviors and demands have shifted to emphasize new forms of convenience — especially related to product- and service-based search queries, which, in recent years, have become increasingly...

Mindfulness and Travel: My Trip to Bhutan

Recently, I spent several days in the Kingdom of Bhutan. I chose to visit this country because I love the mountains and have always wanted to experience the Himalayas. Bhutan is also a deeply spiritual place with a long Buddhist history. Perhaps most famously, the...

Using Youtube’s Demographic Data to Your Benefit

Using Youtube’s Demographic Data to Your Benefit

The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or desires of such an...