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Marketing for Online Gaming Audiences: Crucial Takeaways

Marketing for Online Gaming Audiences: Crucial Takeaways

As digital marketing becomes increasingly widespread and sophisticated, the online gaming community has emerged as a new frontier for engagement. A variety of gaming mediums and structures have, in themselves, opened a variety of new advertising doors for such...

Three Small Changes that Yield Big Results in Marketing

Three Small Changes that Yield Big Results in Marketing

“Less is more” is usually not a go-to mentality in marketing -- especially when the industry has grown to serve an audience expecting quick, high quality, organic content that is both engaging  and, in many cases, reflective of their interests and priorities.  That...

The Coronavirus’s Unexpected Impact on Digital Marketing

The Coronavirus’s Unexpected Impact on Digital Marketing

The ongoing coronavirus threat has impacted countless industries -- some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...

Dissecting Ad Personalization in 2020 Digital Marketing

Dissecting Ad Personalization in 2020 Digital Marketing

Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...

Changing Perspectives on Youtube as a Marketing Asset

Changing Perspectives on Youtube as a Marketing Asset

As one of the most popular websites in the US, YouTube has revolutionized the video sector, growing from a simple source of amusement to a legitimate marketing tool for businesses and diverse initiatives. The platform is now one of Google’s most prominent divisions...