The Coronavirus’s Unexpected Impact on Digital Marketing

The Coronavirus’s Unexpected Impact on Digital Marketing

The ongoing coronavirus threat has impacted countless industries — some obvious, others unexpected. Within the latter group sits digital marketing, one of the most important industries today for product- and service-based distribution. As the virus’s devastating...
Dissecting Ad Personalization in 2020 Digital Marketing

Dissecting Ad Personalization in 2020 Digital Marketing

Personalization has become a key part of digital marketing, with audiences favoring content they deem to be personally relevant (while, in many cases, expressing frustration towards content that has nothing to do with their interests). In fact, of the nearly $400...